Some loss aversion studies suggest that losing something of value is twice as painful as gaining something of equal value is pleasurable. How does this impact sales and marketing? This is seen in things like free trials and coupons soon to expire. That’s why a software free trial seeks to get you using the product to its full capacity as soon as possible. The idea is to get the uses and benefits of that product fully ingrained in your behavior so that allowing the free trial to lapse without renewal would feel like a painful loss.
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In scuba diving, a thumbs up (👍🏻) doesn't mean all is well; it means ascend to the surface, an entirely different outcome. Instead, the OK sign (👌🏻) is used to indicate that all is well. The wrong signal or symbol in the wrong context sends the wrong message. This happens every day in corporate communications, user interface design, and customer service. Are you sending the right signals?
Acronyms, company jargon, and buzzwords all do the same thing: they give the user the sense of feeling like they are part of the club, an "insider". However, they can also alienate and repel those who are unfamiliar with the jargon. This is especially true when it comes to job descriptions and public-facing company communications. The entire purpose of such communications is to convey a message that is understood by the audience. It’s even more important when it comes to job descriptions. How much larger could your applicant pool be if your job description wasn’t filled with internal lingo and company buzzwords that only current employees understand?
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