Producing and consuming

While consumption is necessary there comes a point when it's time to produce. It's necessary to consume content, information, training, and other resources. However, at some point, it has to be put to use in producing something of value. Otherwise, we’re only seeing the world through the eyes of what others have created.

Seeing too much of the world through the eyes of others, or as created by others, can make you lose sight of what you can create.

Something both parties want

Does your business offer something that more than one group of consumers want? Or do you have customers that want more than one thing? Could there be untapped value in what you’re already doing?

The perfect temperature

Did you know that there is supposedly a precise optimal temperature for different foods and beverages for maximum flavour? (I'm not talking about food safety as it relates to cooking certain foods to a minimum temperature so as to kill off harmful microorganisms before consumption.)

Here’s research that focused on the ideal temperature for hot coffee and soup. But when was the last time anyone ever took their dinner’s temperature before eating it to ensure maximum flavor? No one sits there and debates with themselves about whether the temperature is just right before enjoying the food. The idea is that there’s a preferable temperature range that our palate instinctively recognizes without the need for precise measurement. It’s either too hot, too cold, or tastes great.

Many areas of creative work and art are similar. Like cooked food, you can instinctively tell if something is too hot, too cold, or just right. You can tell whether it’s within an acceptable range of goodness, all without a precise measurement. Once it passes the taste test its time to publish or launch, otherwise it's never finished.