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TRUE: Finding that your business idea already exists isn’t necessarily a bad thing.


ALSO TRUE: Finding that your business idea doesn’t already exist isn’t necessarily a good thing.


If your idea does not already exist, there are several possible explanations, including, but not limited to:


  1. You’ve come up with something truly innovative and unique.

  2. Your idea has been considered by others before but abandoned because it doesn’t have an economically sound business model.

  3. Your idea is unfortunately something it turns out no one wants.

  4. Your idea is something people want, but aren’t willing to pay for. There is an opportunity if you can find an innovative way to monetize what others didn’t. (see number 2)

  5. Elements of your idea exist but have yet to be developed, positioned, or combined in a way that achieves product/market fit.


Determining where your idea sits is where the value lies.

There's a great business quote that I, unfortunately, cannot remember the source of, but it's not from me. It goes something like this:


"We were always so worried that our competition was going to eat our lunch until we realized that there was so much lunch."


While competitive research certainly has a valuable place, instead of obsessing over every little detail of what our competition does, our time is often better spent obsessing over delivering an incredible product/service experience. When that is done successfully, we may find that our market is larger than we thought.


There will always be plenty of lunch for exceptional products and services.

What finally got me to start writing every day was becoming comfortable with ambiguity (not always knowing in advance what I would write about) and letting go of the idea of perfecting the writing (also known as analysis paralysis).


Don't overthink your creative work; get it out there.

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