Recently, I read the print edition of a newspaper. I typically read a digital edition from an app. While reading the print edition, a funny thing happened. I found myself taking out my phone to look up more information about an ad that caught my attention in the print edition. I can't remember the last time I clicked on an ad while reading the digital edition. Digital ads in news apps are ubiquitous, and I tend to gloss over them or ignore them entirely. It was the old printed page medium that got me to act. I suspect there are many other opportunities to stand out all around us that don't require groundbreaking innovation.
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