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Today’s post ties into my recent post on Predictors of future success. This is the story of the Post-It®️ Note by 3M. This quote comes from the 3M in describing how the Post-It Note product came to be: “perseverance or persistence can be just as important as inspiration when it comes to bringing an idea to life.” Here are a few interesting excerpts of the story of the Post-It Note according to 3M:


“Dr. Spencer Silver, a 3M scientist, was busily researching adhesives in the laboratory. In the process, he discovered something peculiar: an adhesive that stuck lightly to surfaces but didn’t bond tightly to them.”


“What Silver discovered was something called microspheres which retain their stickiness but with a "removability characteristic," allowing attached surfaces to peel apart easily.”


“For years, Silver struggled to find a use for his invention. But that didn’t keep him from touting the merits of his creation to colleagues. "I came to be known as Mr. Persistent because I wouldn't give up.”


“Silver said, that like many ground-breaking innovations, theirs was a product nobody thought they needed until they did.”


Although Silver was convinced of its usefulness, it was years before a practical application for the discovery was found. It’s an interesting example that illustrates the importance of persistence. You can read the rest of the story here.

Have you ever had the experience of saying a word so many times that it loses its meaning? There is a term for this phenomenon, it is called semantic satiation.


”Semantic satiation is a psychological phenomenon in which repetition causes a word or phrase to temporarily lose meaning for the listener,[1] who then perceives the speech as repeated meaningless sounds. Extended inspection or analysis (staring at the word or phrase for a lengthy period of time) in place of repetition also produces the same effect.”


A similar effect can happen in other areas. For example, when was the last time hearing “guaranteed or your money back” truly stopped you in your tracks? It’s so commonplace that it’s virtually meaningless in the context of a commercial. Finding offers and value propositions that actually get your customer's attention can be challenging.

New and unique products and services are like a great book. A best-selling novel isn't composed of newly invented words, but rather new and unique combinations of existing words. New products, services, and businesses can come from innovative combinations of existing ones.

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