The turtle-neck-clad presenter strides onto the stage. Lifting a cloth to reveal the object of interest beneath, he begins:
"Feast your eyes on the most technologically advanced oil lamp the world has ever seen…. and with Wifi capabilities, you’ll receive push notifications when the oil is running low so you’ll never run out again.”
Sometimes, technology is layered onto an antiquated product, process, or technique to address an issue that doesn’t actually need layers of technology. Innovation often warrants an entirely new product, process, or technique.
This is especially likely to happen when technology is used to address a problem with the aim of merely restoring the status quo, rather than charting new boundaries and setting a new status quo.
Don’t let layers of technology mask an antiquated product, process, or technique.