What do Play-Doh, Avon, and Slack all have in common? They all started as something else.
Avon was founded by David H. McConnell. “He was a traveling book salesperson who offered beauty products as a gift. He soon realized customers were more interested in the free perfume samples than the books.”
Slack was born as a result of a failed video game startup.
The classic children's toy Play-Doh was originally sold for wiping soot from wallpaper in the early 20th century. When demand for the original purpose dried up, the company had the idea to use it as a children’s toy instead.
What else is true of your product or business? Asking this can lead to undiscovered uses, unlock additional value, or in some cases save a business.