Combos

There’s nothing like a great combo. The right combination makes things better.

• Watching a movie with popcorn

• A burger with fries

• Ice cream with sprinkles

• Peanut butter and jelly

• Dinner and a movie

• An iPod, a phone, and an internet communicator

The right combination can change things, enhance things, and create entirely new things.

Unique combinations

New and unique products and services are like a great book. A best-selling novel isn't composed of newly invented words, but rather new and unique combinations of existing words. New products, services, and businesses can come from innovative combinations of existing ones.

"No one else is doing this!"

TRUE: Finding that your business idea already exists isn’t necessarily a bad thing.

ALSO TRUE: Finding that your business idea doesn’t already exist isn’t necessarily a good thing.

If your idea does not already exist, there are several possible explanations, including, but not limited to:

1. You’ve come up with something truly innovative and unique.

2. Your idea has been considered by others before but abandoned because it doesn’t have an economically sound business model.

3. Your idea is unfortunately something it turns out no one wants.

4. Your idea is something people want, but aren’t willing to pay for. There is an opportunity if you can find an innovative way to monetize what others didn’t. (see number 2)

5. Elements of your idea exist but have yet to be developed, positioned, or combined in a way that achieves product/market fit.

Determining where your idea sits is where the value lies.