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Untapped utility

What are your exceptional abilities? Even if you think you’re only exceptionally good at one thing, does that one thing have additional utilities that you have yet to realize?


In 1953 the creators of WD-40 “set out to create a line of rust-prevention solvents and degreasers for use in the aerospace industry.” Today, the resulting product WD-40 is found in 4 out of 5 American homes and has a list of 2,000 uses generated by users of the product. It turns out that a water displacement solution has an incredibly broad utility beyond what the original creators apparently imagined.


Do your products, services, and talents have a broader utility than you realize?

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