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So much lunch

There's a great business quote that I, unfortunately, cannot remember the source of, but it's not from me. It goes something like this:

"We were always so worried that our competition was going to eat our lunch until we realized that there was so much lunch."

While competitive research certainly has a valuable place, instead of obsessing over every little detail of what our competition does, our time is often better spent obsessing over delivering an incredible product/service experience. When that is done successfully, we may find that our market is larger than we thought.

There will always be plenty of lunch for exceptional products and services.


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