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Slow motion

Want to make a product appear more luxurious? Depict it in slow motion. That’s according to research published in the Journal of Marketing Research. When participants were shown a video depicting a product in slow motion they perceived it as being more luxurious or premium. This was reflected in their willingness/expectation to pay more for the product compared to those that saw the same product depicted at normal speed. Try watching another premium chocolate or liquor commercial now without noticing this. The same product can be perceived differently, not by changing anything about the product, but by changing the speed at which it's presented.


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