Acronyms, company jargon, and buzzwords

Acronyms, company jargon, and buzzwords all do the same thing: they give the user the sense of feeling like they are part of the club, an "insider". However, they can also alienate and repel those who are unfamiliar with the jargon. This is especially true when it comes to job descriptions and public-facing company communications. The entire purpose of such communications is to convey a message that is understood by the audience. It’s even more important when it comes to job descriptions. How much larger could your applicant pool be if your job description wasn’t filled with internal lingo and company buzzwords that only current employees understand?