top of page

What signals are you sending?

In scuba diving, a thumbs up (👍🏻) doesn't mean all is well; it means ascend to the surface, an entirely different outcome. Instead, the OK sign (👌🏻) is used to indicate that all is well. The wrong signal or symbol in the wrong context sends the wrong message. This happens every day in corporate communications, user interface design, and customer service. Are you sending the right signals?


bottom of page