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Features vs benefits

  • Writer: Wesley Brach
    Wesley Brach
  • Jan 18, 2023
  • 1 min read

Updated: Jan 19, 2023

What compels your customers to buy from you? Is it the features of your product/service or the benefits of your product/service? Think of a famous brand slogan or tagline. The focus is almost always on a benefit. Benefits are a promise. Features are the technology that fulfills the promise and are often best left in the background.

 
 
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