Features vs benefits
- Wesley Brach
- Jan 18, 2023
- 1 min read
Updated: Jan 19, 2023
What compels your customers to buy from you? Is it the features of your product/service or the benefits of your product/service? Think of a famous brand slogan or tagline. The focus is almost always on a benefit. Benefits are a promise. Features are the technology that fulfills the promise and are often best left in the background.