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Buyer motives and relevance

  • Writer: Wesley Brach
    Wesley Brach
  • Feb 17, 2023
  • 1 min read

Updated: Feb 19, 2023

What are your customers really buying and why? Products that were once dominant can swiftly become obsolete when a company misunderstands or underestimates what really drives its customers.


On the other hand, a deep understanding of buyer motivations can reveal how to maintain your offer's relevance and even unlock additional value.

 
 
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