Buyer motives and relevance
- Wesley Brach
- Feb 17, 2023
- 1 min read
Updated: Feb 19, 2023
What are your customers really buying and why? Products that were once dominant can swiftly become obsolete when a company misunderstands or underestimates what really drives its customers.
On the other hand, a deep understanding of buyer motivations can reveal how to maintain your offer's relevance and even unlock additional value.